Astro launched eGG or Every Good Game on June 2016. eGG channel is on Astro on 808 channcel. eGG 24/7 eSports channel that features eSports tournaments like League of Legends, Dota 2, Counter Strike: Global Offensive, Hearthstone, Heroes of the Storm, StarCraft II and many more.
“Lee Choong Khay, Vice President of Sports at Astro said, “From trendy to mainstream, eSports is a growing global phenomenon among the millennials and is expected to reach over 218 million audience worldwide by year end 2016. Enjoying booming popularity among a growing community of eSports fans, we believe that a dedicated 24/7 eSports channel, eGG will play a pivotal role in bringing together a connected ASEAN community of eSports fans. eGG plans to partner with main game organisers and developers to bring live top tier global tournaments and on demand content featuring pubstomps, gaming walkthrough, expert guides, documentaries, game house tours and weekly highlights”” – from Astro Website